Apple, not Amazon, is now the world`s most valuable brand
(iMore iPhone)

Tesla is the fastest-growing… What you need to know Apple is now the most valuable brand in the world, passing Amazon for the first time in five years. A new report says that Apple has passed Amazon to become the world`s most valuable brand for the first time in half a decade. A new report today from Brand Finance states: Apple has overtaken Amazon and Google to reclaim the title of the world`s most valuable brand for the first time since 2016, according to the latest report by Brand Finance – the world`s leading brand valuation consultancy. Apple has the success of its diversification strategy to thank for an impressive 87% brand value increase to US$263.4 billion and its position at the top of the Brand Finance US 500 2021 ranking and Brand Finance Global 500 2021 ranking. The news comes hours ahead of Apple`s earnings call for Q1, where it is widely expected to announce earnings of more than $100 billion. Brand Finance Americas MD Laurence Newell stated: `Steve...